Business Coaching
Business coaching is the assisted process of designing, implementing and optimising new business structures, processes, metrics and disciplines into a business entity, or the practice of reviewing existing processes, metrics such as pricing, margins, and essential best practices such that businesses optimise their potential. Potential is often a financial measure but it may also be some other measure of success depending on the nature of the business.
Business coaching is often needed as many people start a business with a good business idea, but are not equipped to start, manage or lead a business to stated success criteria. Many good Small Medium Enterprises (SME’s) fail in the first 5 years, whilst others limp along with a seemingly good business but an objective audit and review would show that key financial and resource settings in the business are sabotaging the business long term, or creating under-achieving outcomes.
In many cases businesses lack key processes, measures, and review templates that would surface and highlight such dangers. Many business owners are too caught up in their own business at the operational coal face to be able to step back, plan, review and adopt a strategic leadership and business growth role.
Many businesses require an intervention and education from a business coach to assist them in creating a professional business entity that supports their initial good business idea. Typically Corporate Energetics assists the business owner on several key fronts to achieve these aims. Unlike many business coaching organisations we use MBA University accredited business people who have started and run their own businesses in their past, as a criteria for them being a business coach.
In addition these same business coaches must have formal counselling, psychology or psychotherapy skills. The reason we insist on the two-fold competencies is simple. Business and psychological research has shown that most businesses fail due to one of two key reasons over time.
The first reason relates to the leadership, emotional intelligence, and emotional stability of the business owner and/or leadership team. The psychological profile of the leader will heavily influence their leadership style, conflict resolution approach, and the type of workplace culture that will develop over time. These “soft factors” have been shown to directly affect the financial “bottom line” of a business, and also its stability in terms of being able to recruit and retain key staff over time.
In the Information Age your staff are your greatest asset and need to be supported and made productive. Corporate Energetics coaches business leaders and key staff in Emotional Intelligence, Leadership, Conflict Resolution, and interpersonal dynamics of workplaces. We also work with unconscious negative limiting beliefs of the key staff which create procrastination, excessive caution, poverty mentality, and sabotaging behaviours in business.
The second key reason that businesses fail are the lack of key structures, systems, processes, measurements and tools for the business owner and management team to manage the costs, risks, resources, and profits of the business. Corporate Energetics works with business owners to successfully identify and introduce such structures, systems, processes, measurements, tools and awareness into the business.
In many cases we find prior business and executive coaching interventions which have led nowhere. Normally we find this is because such interventions worked on the structures, systems, processes, tools and measurements, but overlooked the human factors and unconscious blocks or limiting beliefs that they key business people had. In effect what happened was that the learning and adoption did not take place as the psychological resistance and sabotage was not dealt with. Like the old saying goes, “you can lead a horse to water but you cannot make it drink”.
We do not run a “cookie cutter” or template approach that ultimately forces your business to fit our model of business coaching. This is often the norm with Business Coaching and is constraining and limiting. We work holistically and simultaneously with our business clients in a situational context. We recognise that every business is different and needs to be understood in its uniqueness before being given support and guidance.
Corporate Energetics works with business clients to ensure that not only do they get the professional discipline of structures, systems, processes, measures, tools and cultural/emotional intelligence excellence, but that adoption of a new culture that can work with such outcomes is achieved and integrated into the operation of the business.
Some of the key areas of the business that Corporate Energetics assists, reviews, and helps to adopt best practice, include:
- Company structure for present and future fit
- Company physical footprint for present and future fit
- Leadership team structure
- Succession Planning for key staff
- Job description, KPI’s and Critical Success Values for all staff
- Communication channels and approach within company
- Metrics for performance review of staff and critical business processes
- Business Process standardisation and re-engineering for measurement and cost containment
- Pricing and margin setting for products and services
- Tools to gather true cost of business processes, products and services
- Document and Business Process electronic capture, storage and processing
- Disaster and Capacity Planning
- Risk Management and tracking
- HR Policies, processes and standards for workplaces
- I.T. practices, policies, documentation, security and systems
- Marketing Review
- Business Channel utilisation
- Internet and Social Media for business
- Website and Facebook review and strategy
- Search Engine Optimisation review of website
- Strategic planning process and tools
- Customer feedback and satisfaction measurement tools and processes
- Customer leverage within existing customer base
- Cost reduction reviews
- Supplier and Resource review
- Sales channel review
- Measurement of leads and leads generation
- Business owner KPI’s and measures for guiding success
- Training and psychology for converting leads into confirmed sales
- Increasing or leveraging the spend of the customer
- Creating customer loyalty
- Creating a brand, logo and brand awareness
- Leadership and Emotional Intelligence training
- Empowerment and customer focus in staff
- Excellence and positivity in workplace culture
- “Taking Ownership” and accountability in leaders and workplace culture
- Collaboration and teamwork across the business
- Performance review, performance reward and incentives approaches
- 360 degree feedback and follow-up
- Models for Business Case creation for capital expenditure items
- Review of specialised third party resource support(Legal, Financial, Marketing, etc)
Corporate Energetics is unable by law to provide taxation, legal nor financial investment advice. We introduce such accredited third party entities of these natures to provide such advice where called upon, where the business does not have such a prior relationship in place. We also may call upon other specialist third parties where a situation exists that requires specialist advice and input beyond what Corporate Energetics deems is within scope of our capabilities. We also offer other business services.
As can be seen from above there are a wide range of “touchpoints” in your business that typically can be optimised, or which may be currently creating a block or sabotage to an otherwise well structured business. In our experience many businesses are well structured in some areas or competencies, but have blind spots or poorly performing or managed other touchpoints.
Good business coaching will always be reflected and measured in the bottom line financials of a business, either in reduced costs or as increased profits, or reduced risks, error rates or some other tangible measure. An outside intervention can be useful in achieving such an outcome.
We will guide you towards a place where your business runs to its optimal capacity and potential based on the constraints and issues we uncover along the way. We target to allow the business owner and the leadership team to get out of the operational focus and into the true strategic domain of leading and visionary management. Business owners can start to have less to do with their business on a day to day basis, and will have the key statistics and facts to hand to understand the state of play on a regular basis.
Please Contact Us and find out how we can assist you in commencing a business coaching relationship with you.